13:25
2026-06-26
thenextweb.com
artificial-intelligence
OpenAI told Cannes it is “clearly in the advertising business now.” The numbers say it is barely in the door.
OpenAI debuted at the Cannes Lions advertising festival, pitching ChatGPT as a major ad platform, but its initial $60 CPM dropped to $25 within ten weeks. The company projects $100 billion in ad reven…